Free Essays on American Airlines

american airlines By: helen kninich Helen Khinich Individual Project Outline: American Airlines Introduction: American Airlines is the biggest airline in the United States since 1991. American Airlines was pioneer in many fields gaining competitive and advantage over the other airlines. American has also pioneered several policies including that affected the industry’s structure and standard practices. In the 1960’s, American introduced the first computerized reservation system, revolutionizing the marketing and distribution of the travel industry. In 1977, they introduced â€Å"the super saver† fares, which was the first program of discounts for leisure travelers and in 1981, they launched the first frequent-flier program. AMR, the parent company for American Airlines, has a number of businesses within its corporate structure including: American Airlines whose success is rooted in the airline’s greatest asset – its people, all 101,706 of them. In the rapidly changing markets where Am erican competes in the United States and abroad, American Eagle which was established in 1984 as American Airlines' regional airline affiliate. The American Eagle network is the largest regional airline system in the world, with over 1,400 flights a day to more than 101 cities throughout the United States, Canada, The Bahamas and the Caribbean. AA Cargo, a division of American Airlines, which provides more than 14 million pounds of daily lift capacity to major cities in Europe, Canada, Mexico the Caribbean, Central and South America, Asia and throughout the United States. Through cooperative interline agreements, AA Cargo can transport shipments to virtually any country in the world. Manufacturing A Severe Manufacturing Problem: Flight 587 crashed last November and investigation determined that it was due to mechanical failure, as if September 11th didn’t scare the people enough. There were other problems with this Airbus A300 prior to this ... Free Essays on American Airlines Free Essays on American Airlines Introduction The National Transportation Board has recommended to the Federal Aviation Administration that all FAR Part 121, 125, and 135 passenger-carrying aircraft be equipped with cockpit video recorders, cockpit voice recorders and digital flight data recorders (Rimmer, 2000). The use of flight data information has been very useful to the National Transportation Safety Board for solving countless aircraft accidents and mishaps. The recent surge for the upgraded equipment, especially the cockpit video recorders, stems from the crashes of ValuJet Flight 592 in the Florida Everglades, Swissair Flight 111, which crashed off the coast of Halifax, and more recently the EgyptAir 990 crash (â€Å"Safety Board Favors Cameras For Cockpits,† 2000). The current equipment used in the aircraft today is the Cockpit Voice Recorder and the Flight Data Recorder. The cockpit voice recorder records the radio transmissions between the pilots and the air traffic controllers who guide the planes to their des ignated areas in the air and on the ground. The cockpit voice recorder also records the sounds inside the cockpit between pilots, stall warning signals, engine noise, landing gear extension and retraction, weather briefs, and any other abnormal noises (Barker, 1999). The flight data recorder monitors certain parameters of the actual airplane such as the altitude, airspeed, compass heading, vertical acceleration and time (Maharry, 2000). Definition The National Transportation Safety Board wants to upgrade existing flight data recorders and implement cockpit video recorders for safety reasons and to help solve commercial airline crashes. The airline pilots are against the idea of the cockpit recorders due to the fact that they will be on camera at all times and feel that this is a breach of privacy and the film could be leaked to the media (Sher, 2000). Affected Principles The National Transportation Safety Board has cited that with the help of the cock... Free Essays on American Airlines american airlines By: helen kninich Helen Khinich Individual Project Outline: American Airlines Introduction: American Airlines is the biggest airline in the United States since 1991. American Airlines was pioneer in many fields gaining competitive and advantage over the other airlines. American has also pioneered several policies including that affected the industry’s structure and standard practices. In the 1960’s, American introduced the first computerized reservation system, revolutionizing the marketing and distribution of the travel industry. In 1977, they introduced â€Å"the super saver† fares, which was the first program of discounts for leisure travelers and in 1981, they launched the first frequent-flier program. AMR, the parent company for American Airlines, has a number of businesses within its corporate structure including: American Airlines whose success is rooted in the airline’s greatest asset – its people, all 101,706 of them. In the rapidly changing markets where Am erican competes in the United States and abroad, American Eagle which was established in 1984 as American Airlines' regional airline affiliate. The American Eagle network is the largest regional airline system in the world, with over 1,400 flights a day to more than 101 cities throughout the United States, Canada, The Bahamas and the Caribbean. AA Cargo, a division of American Airlines, which provides more than 14 million pounds of daily lift capacity to major cities in Europe, Canada, Mexico the Caribbean, Central and South America, Asia and throughout the United States. Through cooperative interline agreements, AA Cargo can transport shipments to virtually any country in the world. Manufacturing A Severe Manufacturing Problem: Flight 587 crashed last November and investigation determined that it was due to mechanical failure, as if September 11th didn’t scare the people enough. There were other problems with this Airbus A300 prior to this ... Free Essays on American Airlines American Airlines American Airlines Marketing cases AMERICAN AIRLINES 1. Issues 2. American Airlines’ objectives 3. The airline industry 4. Market 5. Consumer needs 6. Brand image 7. Distribution system 8. Pricing 9. Marketing related strategies 10. Assumptions and risks 1- Issues The main issue of this case is the lack of profits of the airline industry, an industry that should be more than profitable due to the large amount of customers, the necessity of using airlines’ services and the high prices charged by most of these airlines. What we are going to deal with is, why is this happening? And how is American airlines dealing with this problem?. To be able to discuss how American airlines wants to regain profitability, we must identify and analyse different issues such as, the company’s background, the airline industry as a whole, the demand for air travel, the marketing strategies, the distribution systems, pricing policies etc. 2- American Airlines’ objectives American Airlines’ prime objective is to bring back value to air travel, through stimulating business travel, lowering prices etc. So in other words American Airlines’ main objective is to become as profitable as possible. To understand better the company’s objectives we first have to focus on the company’s background, this way we will find out why the airline is not as profitable as it should, and what kind of a change is needed. American Airlines had been the largest airline in the United States for a long time. In 1990 and 1991 due to a recession and the Gulf War, demand for air travel dropped drastically, for this reason, fare wars started and all the airlines incurred massive losses. 3,4- The Airline industry and the market The airline industry is large, specially in the United States, mainly due to the â€Å" Deregulation† of the industry. In 1938, the Civil Aeronautics Board was created to control the growth of the air transportation industry. This b o...